ISSN 2360-7998
Abstract
In recent years, social media has emerged as a powerful tool for social activism—reshaping the landscape of public discourse and mobilising communities around social justice issues. This article delves into the role of social media activism, with a particular focus on hashtags as catalysts for change. By examining prominent movements, such as Black Lives Matter and climate activism, this study highlights how online platforms facilitate grassroots organising, amplify voices, and influence policy debates. It also investigates the complexities of digital activism by addressing criticisms of slacktivism, the digital divide, and the potential for backlash against marginalised communities. Through an analysis of case studies, the article concludes by offering insights into the efficacy of social media as a mechanism for driving social change and the future implications for educational practices in teaching activism and civic engagement.
Keywords: Social Media, Activism, Hashtags and Online Movements, Social Change