ISSN 2360-7998
Abstract
This study assesses the influence of institutional support and private creative enterprises in promoting creative production and enhancing Nigeria’s economic growth in Benin City, Edo State. The research explores how government-backed infrastructure, exemplified by the Edo Creative Hub, film and media arts facilitate skill development, production capacity, and cultural entrepreneurship. Employing a qualitative case study approach, the study gathered data from twenty respondents including creative professionals, filmmakers, media studio operators, and creative learners through in-depth interviews, observation, and documentary analysis. Thematic analysis of the data revealed that institutional support enhances professional competence, provides access to critical production resources, and encourages collaborative networks, while private studios operationalise these skills into marketable audiovisual content and creative services. Findings further indicate that creative industries contribute significantly to local employment, income generation, and cultural promotion, yet challenges such as limited funding, weak distribution channels, and infrastructural constraints impede their full economic potential. The study concludes that sustained and coordinated institutional interventions, complemented by strategic private sector participation, are essential for maximizing the economic, social, and cultural benefits of Nigeria’s creative industries. The paper offers policy recommendations for government, creative hubs, and private studios to strengthen the creative ecosystem and expand Nigeria’s cultural and economic influence.
Keywords: Culture, Industry, creative industry, Economic growth and institutional support,